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You aren’t fighting zombies with fire.

“Bold, timely and revolutionary!”
—Ginny Adame, Los Lunas, NM


Know Your Enemy

Attack of the Three-Headed Hydras by Katherine Ortega Courtney, PhD and Dominic Cappello with Team 100% is a groundbreaking book unlike any other and published at a time when our nation faces its biggest crisis, or more accurately, colliding crises: trauma, adversity, joblessness, lack of health care and social injustice.

Our mounting daily challenges are not uncontrollable acts of nature, they are manmade. Courtney and Cappello describe the culprits as the “Three-Headed Hydras of Apathy, Envy and Fear.” These hydras are actual people in positions of real power, controlling and destroying our society. They have become as destructive as Godzilla marching through your neighborhood. 

Part satire, part graphic novel, part manifesto and all painfully true — Attack of the Three-Headed Hydras is the long overdue wake up call to action. It’s one inspiring read that keeps you guessing, “Who wins in the battle between heroes and hydras?” Hydras is far more than a rant and expose, it’s a blueprint for rebuilding a stable society that’s currently collapsing under the weight of incompetence, corruption, fear of change and complete lack of vision. 

Hero or Hydra?

It’s evolution time, and the hydras extinction depends on you. How? Let the authors take you on one wild ride. You’ll laugh and cry — but mostly you’ll get really pissed off at the mess we are in, brought to you by the three-headed hydras of Apathy, Envy and Fear. Yes, they are everywhere but we can’t afford to lose this battle. The pandemic and economic free fall just removed the term “innocent bystander” from the language. Bottom line: You’re either a hydra or a hero in the revolution. Choose which.

We recommend that you be in. It’s gonna be way more interesting.

REPORT FROM THE BATTLEFIELD: Hydras marching on all 50 states. Here in New Mexico, they’ve been spotted in all 33 counties. New Mexicans are needed immediately to push these three-headed mutants out of power and out of the state. If you are a New Mexican resident, empower yourself by downloading this vital book for free.

“Attack of the Three-Headed Hydras is just what the doctor ordered.”

—DK, Santa Fe, NM

Get Hydras now…


Read sample chapters and get hooked.


“Three-Headed Hydras is the manifesto our nation needs urgently. Read it and use it before the hydras make life unlivable. It’s already unbearable.”

—MEO, New York, NY

Get Hydras now…


Katherine Ortega Courtney, PhD and Dominic Cappello are advocates for turning crisis into opportunities for improving systems, solving challenges using data, technology and collaboration. They know why systems that should protect us, can fail us — and teach leadership development and data-driven problem-solving. Dr. Courtney’s expertise in data analysis, continuous quality improvement, collective impact and experimental psychology guides communities and organizations through turbulent and timely change. Cappello is a health systems strategist and New York Times bestseller author, whose Ten Talks book series on family safety reached a national audience when his innovative work was featured on The Oprah Winfrey Show. Cappello and Courtney are also co-authors of Anna, Age Eight: The data-driven prevention of childhood trauma and maltreatment and 100% Community: Ensuring 10 vital services for surviving and thriving which serve as an urgently needed call-to-action for each state to end adverse childhood experiences (ACEs), trauma, social adversity and health disparities.


“As a first responder and firefighter, I know how families are in peril and how the system is stacked against them. Three-Headed Hydras is the urgent alarm and call to action required.”
—Brian Fox, San Diego, CA

“Insightful and deeply compassionate… these writings and drawings provide essential inspiration for these challenging times. (The biting humor is nice too!)”
—Z. Jones, Santa Fe, NM

“A page turner and a delight… I was laughing out loud.”
—Tasha Silberman, Santa Fe, NM

“Profound and meaningful.”
—J. Perry, Alamogordo, NM

“Attack of the Three-Headed Hydras is just what the doctor ordered.”
—DK, Santa Fe, NM

“F!#%ing brilliant!”
—RE, Santa Fe, NM

“Three-Headed Hydras is the manifesto our nation needs urgently. Read it and use it before the hydras make life unlivable. It’s already unbearable.”
—MEO, New York, NY

“Saving the nation and all civilization might just be possible with this inspiring book.”
—Anonymous (cause the hydras might get me), Santa Fe, NM

Free Digital Download for New Mexicans

Anyone in the state of New Mexico can download a PDF copy of Attack of the Three-Headed Hydras for free. Just complete the form below and we will immediately provide you with a personal download link. If you have problems please contact us for assistance. Those outside of New Mexico can get a copy of the book at the links below.

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Now available in ebook and print editions

“Show ’em you mean business!”

Show the hydras that you know what they are up to with t-shirts, masks, phone cases, bags and more… open 24 hours